Cabernet Sauvignon, Pinot Noir, and Chardonnay tend to be the varietals most commonly clamored for and sold by wineries across the United States.

However, we have had a call recently for varietals that fly under the radar in terms of national sales exposure.

The quality to price ratio in Riesling from Washington and Oregon is through the roof. In container loads, Riesling has been sold this year as low as $4/gallon, and sold in wines that retail between $10 and $15/bottle ($0.80/bottle wine cost). This is a runaway moneymaker for talented wine sellers

Red blends retailing between $15 and $22/bottle are finding high quality values in Washington Merlot and Rhone blenders (between $12 and $18/gallon).

With the right label, and in the hands of the right marketer, there are entrepreneurial opportunities abound in the Pacific Northwest wine market.